We're a locally-owned family business dedicated to making our clients look good and ensuring they get amazing value for their investment.

SInce 1995 we've been working hard to create quality custom signs, vinyl banners, graphics, decals, engraved, large format inkjet prints, dimensional logos and other signs in Seattle.

Top 10 Tips for Designing Effective Business Signage

June 01, 2023

Having a physical sign that helps your business stand out is an essential part of any business, whether you are a restaurant, retail or service provider. We’ve created custom business signage for all types of Seattle businesses and beyond. We have the expertise to help you design a sign that will market your business.

Here are 10 tips for designing an effective business sign:

  1. Keep it simple: Aim for simplicity in your design. Use clean and easy-to-read fonts, minimal colors, and avoid cluttering the sign with too much information or visuals.
  2. Use contrasting colors: Choose colors that provide good contrast to ensure readability. For example, dark text on a light background or vice versa. Avoid using colors that blend together and make the sign difficult to read from a distance.
  3. Focus on readability: Make sure the text on your sign is easily legible. Use fonts that are clear and large enough to be seen from a distance. Consider the viewing distance and adjust the size of the text accordingly.
  4. Include important information: Your sign should convey essential information about your business, such as the name, logo, contact details, and any key messages or offers. Keep the text concise and easily understandable.
  5. Consider location and environment: Take into account where the signage will be displayed. Consider factors such as lighting conditions, surrounding colors, and visibility from various angles. Ensure your sign stands out in its environment.
  6. Use high-quality images and graphics: If you include images or graphics on your sign, make sure they are of high quality and relevant to your business. Low-resolution or pixelated images can give a poor impression of your brand.
  7. Create a focal point: Design your sign with a focal point that draws attention. This can be a bold headline, an eye-catching graphic, or a unique feature that makes your sign stand out from others nearby.
  8. Maintain brand consistency: Ensure that your signage aligns with your brand identity. Use your brand colors, fonts, and logo consistently to reinforce brand recognition and create a cohesive visual identity.
  9. Consider legibility at different distances: Your sign should be readable not only up close but also from a distance. Test the legibility of the design by viewing it from various distances to ensure it remains clear and easy to read.
  10. Get feedback and test before finalizing: Before producing the final signage, gather feedback from others, such as colleagues or customers. Consider conducting a small-scale test to see how the sign appears in its intended location and make any necessary adjustments based on the feedback received.

Remember, designing effective business signage requires careful consideration of your target audience, branding, and location. By following these tips, you can create signage that effectively communicates your message and attracts attention to your business.  Need assistance designing a business sign? Contact us

Back to blog

We're Here to Help You!

Give us a call or stop on by.

Call 206-284-0809
Mon - Fri: 9 A.M. - 5 P.M.
14058 Lake City Way NE
Seattle, WA 98125