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We're a locally-owned family business dedicated to making our clients look good and ensuring they get amazing value for their investment.

SInce 1995 we've been working hard to create quality custom signs, vinyl banners, graphics, decals, engraved, large format inkjet prints, dimensional logos and other signs in Seattle.

The Appeal of Vehicle Branding 

March 30, 2017

Ever notice how many vehicles around you on the roads are branded in one way or another? Whether it is a full vehicle wrap, a display on a box truck, or a simple logo added to the side, there seems to always be some form of branding in sight. Choosing to brand a vehicle is an excellent way to get your name and business out there, quite literally – it is essentially a moving billboard for your brand.

According to a September 2016 study by AAA, Americans spend an average of 17,600 minutes a year – the equivalent of 293 hours or just over 12 full days – on the road. A study by the Traffic Audit Bureau of Media Measurement (renamed Geopath in 2016) estimates that the average US traveler drives almost 40 miles per day.

That is a lot of exposure opportunity for a brand. Opting to display your business’ graphic on a vehicle can provide a significant amount of face time, which is especially important if you are a new business or located in a less-visible area.

Additionally, they are a cost-effective way to advertise your business. Vehicle graphics have a one-time cost and the design options are practically limitless. How else can you promote to such a large and varied mobile audience without having to pay ongoing costs?

Bright images, branded logos, or memorable slogans – the advancements in technology have made it all possible (and did we mention more affordable?). Your organization or business can display your message on a wide variety of vehicles – cars, trucks, SUVs, boats, busses, trains, and even planes, McNamara Signs can handle it all!

Interested in more info about vehicle graphics? Give us a call today at 206-284-0809 for a free quote!

 

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