Regardless of your business's size or nature, storefront signs play a crucial role in any effective marketing plan. Every business requires signage, whether for guiding potential customers to your location, establishing brand recognition, showcasing new offerings, or elevating the customer experience. Employing a diverse range of sign types enables you to convey your messages effectively.
Business signage primarily serves five purposes:
● Capture attention—Create a powerful initial impression and attract customers using striking visuals.
● Communicate—Inform people about your offerings and share essential information swiftly.
● Guide—Assist customers in navigating your establishment and locating their needs.
● Elevate—Improve your interior and exterior spaces to leave a lasting impression.
● Promote—Motivate customers to purchase your products or services immediately.
Effective signage addresses one or more of these objectives when incorporated into a well-designed marketing approach. To help your business achieve its objectives, consider these ten bespoke signs that can contribute to your success.
Channel Letter Signs
Channel letter signs are a popular choice for many businesses, as they offer a sleek, modern look with a 3D appeal. These signs consist of individually fabricated letters and logos, often illuminated with LEDs. Choose from various fonts, colors, and lighting options to create a distinctive and eye-catching sign.
Vintage Neon Signs
Add a touch of nostalgia to your storefront with a vintage neon sign. These classic signs are making a comeback, and their unique glow will surely draw attention to your business. Customize your neon sign with a retro design, or combine it with modern elements for a one-of-a-kind look.
Window Graphics
Window graphics are an affordable and versatile way to make your storefront stand out. Utilize your window space by adding eye-catching designs, promotional messages, or seasonal decorations. Choose from static cling decals, vinyl lettering, or custom-printed graphics to enhance your business's visual appeal.
Monument Signs
If your business is located in a suburban area or has a significant setback from the road, a monument sign can be an excellent choice. These freestanding signs are typically made from durable materials like stone, brick, or metal and can be customized with your business's logo, name, or other essential information. A well-designed monument sign can create a sense of permanence and prestige for your business.
Pylon Signs
Pylon signs are tall, freestanding signs often used near highways or busy intersections to attract attention from a distance. They can be illuminated, double-sided, or even equipped with electronic message boards to display changing information, such as promotions or events. With a pylon sign, your business will be visible to passing motorists and increase brand awareness.
Dimensional Lettering
Dimensional lettering adds depth and interest to your storefront sign. Made from materials like metal, plastic, or foam, these raised letters can be mounted directly to the building's façade or applied to a backer panel. Choose from various finishes and styles to create a sign that complements your business's aesthetic.
Hanging Blade Signs
Hanging blade signs, also known as projecting signs, are mounted perpendicular to the building and can be seen by pedestrians walking down the sidewalk. These signs benefit businesses located in areas with heavy foot traffic or historic districts with strict signage regulations. Customize your blade sign with unique shapes, materials, or lighting options for a standout appearance.
Awning Signs
An awning sign serves a dual purpose – it provides shade and protection for your storefront and acts as a visually appealing advertisement for your business. Choose from various materials like canvas, vinyl, or metal, and customize your awning sign with your business's name, logo, or other design elements. A well-designed awning sign can enhance your storefront's curb appeal and reinforce your brand identity.
LED Message Boards
Incorporate an LED message board into your storefront sign to display dynamic and engaging content. These electronic signs can display text, images, or even video, allowing you to communicate promotions, events, or other vital information to your customers. By keeping your content fresh and relevant, you can capture the attention of passersby and encourage them to visit your business.
Creative Sign Shapes and Materials
Dare to be different by experimenting with unconventional sign shapes and materials for your storefront. By incorporating unique forms and textures, you can create a memorable visual experience that sets your business apart from the competition. From artistic metalwork to eco-friendly reclaimed wood, the endless possibilities allow you to craft a genuinely distinctive sign that reflects your brand's personality and vision.
Storefront Sign Design and Creation in Seattle
Contact the experts at McNamara Signs in Seattle for all your storefront sign design needs. With over 20 years of experience, we’ve helped many local businesses and organizations design and create the perfect storefront sign. To learn more about how McNamara Signs can produce and design your next project, give us a call at (206) 284-0809 or send us a message.