Trade show floors in Seattle are buzzing—but yours can be the one that stops the scroll (or foot traffic). A killer banner isn’t just decoration—it’s your brand’s first impression. Here’s how to design a banner that truly stands out:
1. Know Who You’re Talking To
Start with your audience. Are they tech-forward? Creative types? Local small business owners? Make your design resonate by choosing visuals, fonts, and messaging that speak directly to them.
2. Keep It Bold—and Minimal
Trade show attendees are busy! Use short, powerful headlines (5–7 words), high-contrast color schemes, and legible fonts. Think: fewer words, bigger impact.
3. Let One Image Do the Talking
Pick a single, high-resolution image (300 dpi or more). Whether it’s a product shot, lifestyle scene, or service showcase, one strong graphic beats clutter.
4. Stay On‑Brand—Seattle Style
Echo your brand’s colors, typography, and vibe. That visual consistency helps build recognition—plus, local flair like a hint of the Cascades or Puget Sound can create instant connection.
5. Include a Clear Call to Action
Your banner should guide people to act—visit your booth, scan a QR code, or ask for a demo. Try slogans like “Scan here for a free sample” or “Booth #B12—Let’s talk signs!”
6. Choose Durable, High‑Quality Materials
Matte vinyl reduces stage lighting glare. Choose weather- and UV-resistant options like PVC (9–22 oz), especially if you’ll use the banner outdoors. Strong hemmed edges and eyelets give it staying power.
7. Think Placement and Setup
Look at viewing angles—your banner should be at eye level or higher (about 7–8 ft). Retractable stands or pop-up systems from McNamara Signs make setup a breeze and keep things stable.
Why McNamara Signs Is Your Best Choice in Seattle
Since 1995, McNamara Signs has been helping local businesses craft standout trade show materials—from retractable banners to full booth displays. Our in-house design team ensures your visuals are bold, brand-focused, and trade show smart.
- Local expertise—we know Seattle audiences and event environments.
- Fast turnaround—we meet tight deadlines and deliver on time.
- Quality materials—we use industry-standard vinyl and printing techniques.
- Full service—design, production, hardware, and setup advice—all under one roof.
Ready to Stand Out at Your Next Trade Show?
Let McNamara Signs create your attention-grabbing banner and display system. Call us at (206) 284‑0809 or contact us online to get a quote and chat about your vision. Let’s make your brand unforgettable on the trade show floor!