If you’re a Seattle business owner, you know how important it is to stand out—especially in a city as vibrant and competitive as ours. Whether you're opening a cozy coffee shop in Capitol Hill or running a high-traffic retail store in downtown Seattle, custom signage is one of the best ways to grab attention, attract customers, and reinforce your brand.
At McNamara Signs, we specialize in creating custom signage tailored specifically for Seattle businesses. In this post, we’ll walk you through key things to consider when designing signage, explore the different types of signs available, and explain how our expertise can help bring your vision to life.
Why Custom Signage Matters in Seattle
Seattle is a unique market. We’ve got historic neighborhoods, strict signage regulations in some districts (looking at you, Pioneer Square), and a population that values authenticity and creativity. Generic, one-size-fits-all signs just don’t cut it here. Custom signage helps you:
- Stand out from the crowd
- Reflect your brand’s identity
- Stay compliant with local codes
- Make a memorable first impression
Things to Consider When Designing Your Signage
Before you jump into materials and colors, it’s important to think strategically. Here are a few key questions to ask:
1. What’s the primary purpose of the sign?
Wayfinding, branding, promotion? A sign meant to draw foot traffic on Pike Street will be different from an indoor directory at a medical office.
2. Who’s your target audience?
Knowing who you’re trying to reach—locals, tourists, commuters—can influence everything from design to placement.
3. Where will it be installed?
Outdoor signs in rainy Seattle need to be durable and weather-resistant. Window graphics? Let’s talk sun exposure and visibility.
4. What’s your brand’s personality?
Modern and sleek? Quirky and fun? We’ll help your signage reflect the tone of your business while staying functional and effective.
Types of Signage for Seattle Businesses
At McNamara Signs, we offer a wide range of signage options to fit any business and budget. Some of our most popular types include:
- Outdoor Signs: From illuminated building signs to post and panel signage, we design and install weather-ready signs that get noticed.
- A-Boards & Sandwich Boards: Perfect for walkable neighborhoods like Fremont or Ballard. Great for promotions, menus, and sidewalk specials.
- Window Graphics: Turn your storefront into a billboard with vinyl lettering, frosted glass effects, and full-color graphics.
- Architectural Signs: Ideal for professional offices and institutions—these are permanent, high-quality signs that make a statement.
- Indoor Signs: Lobby signs, directional signs, and wall graphics that create a professional, welcoming atmosphere.
- Vehicle Wraps: Turn your company vehicle into a rolling advertisement. Great for service businesses and deliveries.
- Banners & Temporary Signs: Hosting a pop-up or grand opening? We’ve got you covered with eye-catching temporary signage.
Why Work With McNamara Signs?
We’ve been designing and fabricating custom signs in Seattle for years. Our team understands local codes, design trends, and the kinds of signage that resonate with Seattleites. When you work with McNamara Signs, you get:
- Full-service design, fabrication, and installation
- Compliance with Seattle zoning and signage regulations
- High-quality materials that last through our famously wet winters
- Personalized service from a local team that cares
Let’s Bring Your Vision to Life
Whether you’re opening a new storefront, refreshing your branding, or just need a better A-board, McNamara Signs is here to help you make a bold, lasting impression. We combine creativity, craftsmanship, and local knowledge to deliver signs that work as hard as you do. Ready to get started? Contact us!