Car magnets are one of the best ways to use your vehicle for business purposes, especially when marketing your products or services. Not many people fully realize the power of custom car magnets and how you can use them to enhance your company brand. Read on to learn more about car magnets and how they can help grow your Seattle business.
Advantages of Using Car Magnets
An essential aspect of car magnets is that they offer more exposure than a traditional ad. We live in the digital era, but even the digital marketing space is getting overcrowded.
It’s common for many businesses to fail because they cannot reach the target audience through marketing. However, if you use car magnets, you can expect to reach a wider audience by attracting all types of potential clients.
Advertising through car magnets costs far less than marketing through billboards, which can cost as high as $4000 per month. Moreover, the reach of the billboards is limited as only a certain number of commuters see them daily.
Customized car magnets are important in top-of-the-funnel brand awareness. It caters to potential customers and creates brand buzz to ensure more people discover your products or services.
How to Effectively Use a Car Magnet
The most suitable locations for the car magnets are the sides of the vehicle. It ensures that whenever people are passing by your car, they will see it. Similarly, people will notice the car magnet for a longer period when you are stopped at a red light.
Generally speaking, you should be placing a car magnet on the passenger side of the vehicle so that the drivers on your right side can easily see it.
In terms of the specific message on the car magnet, you should write a simple but attractive message.
The company name, logo, catchy tagline, and contact information should take up the greatest amount of the design real estate. Short and crisp messaging is important because the potential client will likely only catch a fleeting glimpse of the ad, so you should not overwhelm them.
Types of Car Magnets
There are different types of car magnets that depend on the size of the sign and the exact message you want to deliver to the target audience. The standard sizes for the majority of the car magnets are 12″x18″, 12″x24″, and 18″x24”.
It is understandable that if you go for bigger sizes, you will be able to incorporate more text and images. Custom car magnets with rounded corners will maximize the efficiency of the sign by ensuring it sticks to the vehicle and minimizing the chances of injury.
You can also find a wide range of car magnets in terms of quality and texture. A laminate-textured car magnet comes with a film lamination that offers better durability. Moreover, you can also get reflective magnets that utilize light from the street lamps and car headlights to enhance visibility.
If you find yourself needing a bigger space to promote your business, consider opting for a full or partial car wrap. While they’re not as easily removable as a car magnet, they will allow you to include more information and images due to their greater size.
How to Take Care of Magnet Signs
Whenever you apply a car magnet, you should make sure that you clean the exterior of the vehicle where it’s going to get attached. Similarly, wipe down the back of the sign with a soft, damp cloth. You can also use a mild detergent and water to ensure proper cleaning.
The magnet must be attached to the flat surface of the car. If you place it on rounded corners or curves, it can curl up and become vulnerable to getting damaged. If you place it on the hood of your car, it could also get chipped due to rocks and road debris.
You can ensure the longevity of a magnet by frequently removing and cleaning it on a weekly or bi-weekly basis. If you plan on storing your custom magnet, you should do it in a dry area with no direct sunlight.
Business Car Magnets in Seattle
Car magnets are highly useful in promoting your business and expanding your customer base. They’re an affordable and reliable tool that, with proper care, will last for many years.
If you need a custom car magnet or design help, give the experts at McNamara Signs a call. With over 20 years of experience under our belts, we’ve helped countless Seattle businesses with their signage needs.
To learn more about how McNamara Signs can produce and design your next project, give us a call at (206) 284-0809 or send us an email.