As the leaves change color and the air gets crisper, it's time for businesses to think about how their signage can stand out and stay durable through the fall season. Fall brings its own set of challenges and opportunities, from unpredictable weather to the need for high visibility as days get shorter. Whether you're a Seattle café looking to advertise your pumpkin spice latte special or a retail store preparing for Black Friday, your signage needs to be on point. Here’s what you should consider when planning custom business signage for fall.
1. Weatherproofing Your Signage
Fall weather can be unpredictable, especially here in Seattle. One minute it’s sunny, and the next, there’s a downpour. If your signage isn't weatherproofed, it could quickly become damaged by rain, wind, or fluctuating temperatures.
Materials Matter
When choosing materials for your outdoor signs, opt for durable, weather-resistant options. PVC, acrylic, and aluminum are great choices because they can handle moisture and temperature changes without warping or fading. Additionally, vinyl banners with weatherproof finishes are perfect for temporary promotions. Make sure that any printed elements are UV-resistant to avoid fading from autumn's occasional sunny days.
Protective Coatings
If you already have signage in place, applying a protective laminate or sealant can extend its life. This is especially important for wooden signs, which may absorb moisture and crack if left untreated.
2. Maximizing Visibility in Shorter Days
As fall progresses, daylight hours dwindle. This means your business sign needs to stay visible even when it gets dark early.
Lighting Is Key
Consider adding lighting to your signage, especially if it's located in a busy area where potential customers pass by after sunset. LED-lit signs or spotlighting can make a huge difference in catching people’s attention during dusk or nighttime hours. Not only does it enhance visibility, but illuminated signs also give your business a professional look that can leave a lasting impression.
High Contrast Design
Another way to ensure visibility is through design. Use high-contrast color schemes that stand out in low-light environments. For example, dark backgrounds with bright lettering or vice versa. Fall-themed colors like orange, yellow, and deep reds can give your signage a seasonal touch while still being eye-catching.
3. Seasonal Promotions and Temporary Signs
Fall is the perfect time to refresh your signage with seasonal promotions. From back-to-school deals to Halloween specials and Thanksgiving sales, businesses can benefit from temporary signs that advertise limited-time offers.
Custom Banners
Banners are an excellent option for short-term promotions. They’re affordable, versatile, and easy to install. For fall, you can create banners that feature bold autumn colors and seasonal imagery to attract attention. Since the weather can be rainy, make sure to choose a durable vinyl material that won’t fade or tear easily.
A-Boards for Walk-in Traffic
A-boards, also known as sandwich boards, are perfect for driving foot traffic, especially in Seattle’s bustling neighborhoods. You can easily change the messaging to match your current promotion, and they're portable, allowing you to move them to high-traffic areas. Look for A-boards made of sturdy materials like plastic or metal that can withstand wet conditions without tipping over or getting damaged.
4. Durability Against Wind and Rain
Fall in Seattle is known for its rain and wind, so it’s important to ensure your signage can withstand these elements.
Secure Installation
Make sure your signage is installed securely, whether it’s mounted on a building, placed on a sidewalk, or hung as a banner. For outdoor signs, ensure all mounting hardware is rust-proof, and check that any bolts or screws are tightly fastened. Wind can easily knock down poorly installed signs, and no business wants to deal with that kind of mess.
Sturdy Frame Options
If you’re using freestanding signs, like A-boards or flags, consider options with weighted bases to prevent them from blowing over in strong gusts. Another good option for banner signs is adding reinforced grommets and heavier poles to prevent tearing during high winds.
5. Design for Fall Aesthetics
Fall is a beautiful season, and it’s also a time when people are especially receptive to warm, inviting visuals. Integrating autumn-themed designs into your signage can help your business connect with the season and appeal to passersby.
Seasonal Colors and Imagery
Incorporating rich autumn hues like burnt oranges, golds, and deep reds can evoke a cozy feeling that draws customers in. Adding fall imagery such as leaves, pumpkins, or warm beverages can also create a welcoming, seasonal vibe. Just be sure to balance the festive elements with your brand identity, so your message is still clear.
Fonts and Layout
Don’t forget that readability is key. Even with beautiful fall-themed designs, your signage needs to be legible from a distance. Choose fonts that are bold and simple, avoiding overly decorative scripts that might be hard to read. Additionally, leave enough white space so your message doesn't get lost in the background visuals.
Ready to Upgrade Your Fall Signage?
Fall is a busy season for many businesses, and having the right signage can make all the difference. Whether you're looking for long-lasting outdoor signs, seasonal banners, or illuminated signs to brighten up those early evenings, McNamara Signs can help bring your vision to life.
At McNamara Signs, we specialize in crafting custom business signage that not only looks great but is built to handle Seattle’s unpredictable fall weather. Contact us today for a consultation, and let’s make sure your business stands out this season!