If you own a business and are thinking of changing the look of your marketing and branding, consider adopting vintage style to set yourself apart. There are many different aesthetics embodied by different eras, and using designs and styles from those times can create an evocative branding effect. From funky to fashionable, using vintage branding is a great way to attract new business and set your self apart from competitors.

The first step in your vintage branding makeover is choosing an era and a style to inspire your marketing material designs. Each decade of American history seems to have its own distinct style and historical associations. Classic calligraphy evokes a turn of the century lacy and proper feeling, while other typefaces can call to mind 1920’s speakeasies and 1950’s kitschy motor courts. Depending on the type of business you have, when selecting a vintage theme you’ll want to consider the cultural context of each era you consider.

Once you’ve selected your typography, logo design, and era to emulate, you’ll want to take your new marketing campaign to the next level. For your business’s main sign, consider using vintage materials or making new materials look vintage. Here at McNamara Signs we can help you make a durable new sign look like it came out of a time capsule. We have the capabilities to cut and engrave wood and metal, as well as making banners or cloth signs for window displays. We’ll work with your vintage inspiration to create a beautiful sign for your business. We can even subtly incorporate modern elements like built in lighting into vintage sign designs.

To make your vintage branding come to life, it is important to keep the theme cohesive throughout your business. We can assist with engraved and printed materials, but for décor you’ll want to do your research and pick a few key pieces of furniture or art to reflect your dated theme. If you love the thrill of the hunt, thrift shops can yield great items from the 1950s and later, but for earlier eras be prepared to consult with an antique dealer or purchase replicas from modern makers.

Vintage branding is a fun way to pay tribute to a time long past. People are always nostalgic for eras other than their own, and more and more are finding ways to incorporate this adoration into their daily lives. From record players in coffee shops, to bars serving prohibition era cocktails, vintage themes are more inviting than ever before. If you’d like to give your business a retro makeover, call us here at McNamara Signs. We can help you make everything from tiny coasters to huge custom signs, all with you vintage vision in mind!