If you are deciding how much you want to invest in your business’ sign, consider this:  customers are more willing to buy what you are selling if your storefront signage appeals to them.  All businesses, from mom-n-pop corner-stores to large corporations, want to be sure that the money they spend marketing their business is well spent.  The return on investment of a professional, custom business sign has been proven time and time again.  

Here is what the experts from Huffington Post has to say:

“A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or keeps driving to your competitor, according to a new survey by FedEx Office.

Seventy-six percent said they would enter a store they've never been in before based on its sign, while 68 percent have actually purchased a product because a sign caught their attention.

While signs can draw in customers from the street, they can also be good general marketing tools. Seventy-five percent of those polled said they've told someone about a business simply based on its signage. Sixty-eight percent of respondents said they believe a store's sign is reflective of the quality of products or services that the business offers and 52 percent said they are less willing to enter a business with misspelled or poorly made signs.

If you think a sign isn't worth your investment, think again -- 60 percent of consumers are deterred from entering a business with no signage. According to the results, two to three signs on a storefront will get your business the attention it deserves.”

And if you need further convincing about whether you should invest in a custom sign for your Seattle business, the U.S. Small Business Administration has this to say:

"The on-premise sign is a permanent asset which, unlike other media, is exclusive to the business it advertises. Also unlike other advertising media, it is on the job 24 hours a day, 365 days a year."

How do you create a successful business sign?

Creating signage is not just about sticking your logo on a window.  A well, thought out design balances the necessary information (like the business’ name) with elements that customers can connect with emotionally.  Colors, typography, graphics or even catchy tag lines can appeal to customers.  Read our tips for creating a successful business sign here.  

How To Get Stared

So, now that we’ve convinced you to wisely invest in your business’ signage, our staff here at McNamara Signs will help you through the process.  Our graphic designers will help you design the perfect sign to suit your needs and to help you attract customers.  Our signs, whether you choose an architectural sign, a dimensional sign or a vinyl decal wrap for your company car, we will create a totally unique, custom sign that will appeal to your potential customer and will help build brand loyalty.