When it comes to getting the most bang-for-your-advertising-buck, nothing can beat the ROI offered by floor graphics. Unlike paid online advertising, billboards, and radio spots, floor graphics are inexpensive and will last far longer than all three combined.
Many people have grown tired of getting bombarded daily by the same types and kinds of advertisements and have come to largely ignore the vast majority of them. Floor graphics are unique, and if designed and installed correctly, can really boost your sales or convey important information.
If you’re looking for a cost-effective business signage tool that can make a considerable impact, read on to learn more about why you should consider getting floor graphics installed in your retail business or office.
What is a Floor Graphic?
Floor graphics are vinyl stickers that come with a temporary or permanent adhesive on the back. The vinyl top of the graphic has a thin see-through protective layer that will enable tens of thousands of people to walk over it without getting damaged or scuffed.
They tend to attract a lot of attention because people are not used to seeing a brightly colored, vivid graphics on the floor. They will subconsciously read it, whether they intend to or not. Nowadays, more and more Americans are looking down at their cell phones when walking, and that has increased the number of potential eyeballs that you can attract.
Easy Installation!
One of the greatest advantages of floor graphics is that there is no hardware required to install them. You won’t have to drill a hole in the wall of your leased retail or office space. Simply peel back the backing paper and apply it to a clean surface.
Interior floor graphics from McNamara Signs offers a wide range of benefits, including:
- Water/weatherproof
- Permanent or temporary adhesives
- Incredible graphics, vivid colors, life-like images
- Easy to install
- Extremely cost-effective when compared to traditional signs
They Command Attention
The reason why floor graphics are so popular is that they make a huge impact. It’s kind of hard to ignore a brightly colored and uniquely shaped graphic that’s right under your feet. If you opt for a temporary adhesive, you can swap them out when you’re running a sale or seasonal promotion.
In this day and age, many Seattle businesses are using floor graphics not as an advertising tool, but as a safety guideline due to the COVID-19 pandemic. Restaurants, supermarkets, and pretty much any retail business that has high foot traffic are installing them to help promote social distancing best practices.
Companies will often add a circular “Keep a 6-foot distance” social distancing floor graphic right in front of their checkout registers. This will remind customers to queue up at the CDC recommended 6-foot distance.
There are many other businesses and organizations that can benefit from floor graphics:
- Churches/schools
- Banquet halls
- Farmer’s Marketing’s
- Museums
- Warehouses (to direct foot and forklift traffic safely)
No matter the application, floor graphics offer a flexible and versatile way of getting your marketing, social distancing, or advertising message out to the general public.
Additional Benefits
The state-of-the-art digital printers and inks that we have at McNamara Signs in Seattle allow us to create any size, shape, or color graphic that you can think up. Full color, black and white, and true-to-life images will make them irresistible to look at.
The vinyl and adhesive that we use to create floor graphics can adhere to almost any surface. Tile, carpets, concrete, and wood are just some of the many surfaces you can install them on. Cleanup is a cinch—simply take a damp rag and gently wipe away dirt and grim.
Floor graphics allow you to have a temporary or permanent marketing tool in virtually any indoor or outdoor environment. We can also add a laminated, slip-resistant finish, which will serve well for high-traffic areas. They’re great for leased building and office space as they won’t mar the floor or leave behind hard-to-remove adhesive gunk.
Floor Graphic Sign Shop in Seattle
If you’re ready to take advantage of the multiple benefits that floor graphics can offer your retail business, office, or warehouse, give the experts at McNamara Signs a call. Our state-of-the-art digital printers, custom inks, and special finishes allow us to create an eye-catching graphic that will be sure to attract the greatest amount of attention!
At McNamara Signs, we’ve helped countless Seattle businesses and organizations design, create, and install the perfect floor graphic that will command attention and make a huge impact. To learn more about how we can help, give us a call at (206) 284-0809 or contact us via our website.