Ever notice how many vehicles around you on the roads are branded in one way or another? Whether it is a full vehicle wrap, a display on a box truck, or a simple logo added to the side, there seems to always be some form of branding in sight. Choosing to brand a vehicle is an excellent way to get your name and business out there, quite literally – it is essentially a moving billboard for your brand.
According to a September 2016 study by AAA, Americans spend an average of 17,600 minutes a year – the equivalent of 293 hours or just over 12 full days – on the road. A study by the Traffic Audit Bureau of Media Measurement (renamed Geopath in 2016) estimates that the average US traveler drives almost 40 miles per day.
That is a lot of exposure opportunity for a brand. Opting to display your business’ graphic on a vehicle can provide a significant amount of face time, which is especially important if you are a new business or located in a less-visible area.
Additionally, they are a cost-effective way to advertise your business. Vehicle graphics have a one-time cost and the design options are practically limitless. How else can you promote to such a large and varied mobile audience without having to pay ongoing costs?
Bright images, branded logos, or memorable slogans – the advancements in technology have made it all possible (and did we mention more affordable?). Your organization or business can display your message on a wide variety of vehicles – cars, trucks, SUVs, boats, busses, trains, and even planes, McNamara Signs can handle it all!
Interested in more info about vehicle graphics? Give us a call today at 206-284-0809 for a free quote!