Successful branding should tell the story of your business. It needs to attract attention and help win you customers. How can your branding communicate a good story without going overboard? Strong signage. Visual communication can do wonders for your branding. Here are a couple easy ways to help distinguish your business.

Outdoor Signs

Your exterior signs should call attention to your business without being too loud or obnoxious. These signs should embody the style of your business and brand. How do you want to be represented? Consider your brand’s font, colors, images, and slogan. Do you want to be chic and refined or fun and approachable? Everything from your business name to your 'Open' sign is important to consider.  There isn’t necessarily an incorrect way to represent your business, as long as it is true to your brand’s character and intentions.

In-Store Signs

Whether it’s retail or a restaurant, your indoor signs help drive home the purpose of your business. People are already attracted to your brand enough to enter the store, so keep them engaged by expanding on it. Indoor signs can help to expand upon the personality of your business. These signs can range in being a display of your locations to the actual history. The purpose is to present an authentic experience for your customers or clients.

Office Signs

Having an office that helps to explain the business is crucial to help build company culture. Does your brand have a motto? Create a strong wall graphic or digital sign to display it. Or consider creating a large scale hall of fame to help motivate employees. If your business has a strong history, it could be great to create a large timeline to represent the different milestones and stories. This can help to establish your business in the minds of prospective clients and help keep employee morale up.

Want more ideas on how to represent your brand’s story? Contact us at 206.284.0809 to learn more ways that McNamara Signs can help set your business apart.