Creating the best Seattle sign is the first step in building a highly visible and memorable brand for a small or medium sized business. In over 20 years of creating custom signs for businesses, new and established, our signs have helped many business owners get their names out to the public and attract more customers. Here are a few tips for how to create a memorable sign for your business.

1 Create a consistent brand: From the beginning, clearly define the design elements which will represent your company in the visual world. Choose a color, logo, font and tagline and keep these elements consistent on all your marketing materials. Consider the tone of your company’s communications.  Does your brand support your tone and overall message?  Once you know what the look and message of your business is make sure that every platform your business follows these exact guidelines. From your business cards to your Facebook page, consistent branding is essential for looking reliable and established.   

2 Show what makes your business unique: Standing out, especially in competitive industries, can be tough.   What makes your business unique?  Focus on what sets you apart from the competition and craft every part of your company’s messaging to show new clients what makes you special. Your company’s branding – from logo design to signage – should support your overall message and values.

3 Extend your brand: The more your potential customers see your business’ marketing, the more likely they are to buy from a brand they recognize.  Brand recognition helps with return business, too.  Your customers are more likely to return to your business if they see your messaging out there and are reminded of your great service or excellent quality you provide.  Customized company swag is a great way to extend your brand. 

4 Find creative ways to get exposure: Sponsoring a charity event or a good cause is a great way to get exposure while making a difference in the community. When your business gives back to good causes it creates connections with a variety of passionate people who will remember your kindness and recommend your company to friends.  If you or your staff volunteer your time to an organization or even, be sure to wear company branded t-shirts so people will associate your brand with hard work and community support.    

5 Create a unique, custom sign for your business.  A visually appealing, memorable business sign is an essential ingredient to a successful brick and mortor shop, retail store or restaurant.    Of all the Seattle sign shops to choose from, McNamara Signs will work with you to create a unique business sign that will help you attract more customers. Contact us today!