Strategically placed signs and graphics throughout your store will help improve the customer experience while reinforcing your brand in their minds. Considering the online shopping competition, Seattle brick-and-mortar businesses can benefit greatly from enhanced in-store signage.
An improved customer experience through signage and graphics starts with the design. This is why it’s essential to hire a professional sign shop like McNamara Signs to design and create a sign that will help you achieve your goals.
Read on to learn more about five signage ideas for your Seattle business that will help enhance the customer experience:
Window Graphics
Plain Jane windows do nothing to help sell your products or services. People who walk or drive by can only see your store shelves and nothing more. Window graphics provide you with a blank canvas to promote your products or tell your brand story. They can generate excitement and curiosity while communicating your key messaging.
If your brick-and-mortar store relies on natural lighting, you can have perforated window graphics created that will allow light to shine through. Regardless of your window size, the state-of-the-art printers at McNamara Signs will make the perfect-fitting window graphic that will allow you to attract a larger customer base.
Outdoor Signs
An outdoor sign is the keystone of your business. It should tell a story, promote your brand, and give people a reason to enter. It’s one of the very first things that people see when they pull up to your front doors.
It’s important to carefully consider both the design and placement of an outdoor sign before you commission it. Many businesses fail to do so and wind up with an ineffective sign.
For example, if your business is located near a major street, will drivers be able to see your outdoor sign when sitting at a red light? Consider the lighting aspect as well—is there enough nighttime lighting to illuminate your sign in the evening hours?
Indoor Signs
Indoor signage can range from simple wall posters to vivid 55” digital t.v. screens. You can also use pop-up banners to direct customers to a sale or full-length and full-color wall displays to enhance your branding.
When designing your indoor signs, keep in mind it’s not about you—but rather about solving your customers’ pain points. If you choose to promote your brand, try to do so in a way that shows the potential customer the multiple reasons why they should buy from you.
Vehicle Graphics
One of the most cost-effective ways of advertising your business is through a vehicle graphic. On average, they can generate upwards of 20,000 impressions a day—or more! You can choose from a simple graphic or full wrap to help promote your products or services.
If installed by a professional sign shop like McNamara Signs, vehicle graphics won’t damage the paint of your car or truck. Cleanup is a cinch, simply take a damp rag and wipe away any dirt or grime.
Best of all, you can change out your vehicle graphics on an annual or bi-annual basis to keep your messaging fresh. If a vehicle wrap seems like a bit much, you can opt for a simpler vehicle lettering on the side of your front two doors or a magnetic sign that’s just as easily removable.
A-Boards
Also known as sandwich signs or A-frames, an A-board is an ideal way to attract the attention of pedestrians and vehicle traffic. Many restaurants and cafes use them to promote sales and specials to great effect.
You can have an A-board created in various sizes, colors, and materials to custom match the branding of your business. We can even use weather and UV-resistant materials to help ensure your new sign won’t fade due to the damaging effects of the Seattle sun, wind, or rain.
Indoor and Outdoor Banners
There’s no better way to grab the attention of your customers than with a larger-than-life indoor or outdoor banner. Due to their large size, indoor banners are a great way to help promote seasonal sales or further enhance the brand experience. You can mount them securely with Velcro, grommets, or sturdy wires.
Outdoor banners are an ideal way to attract the attention of nearby vehicle traffic. If you plan on designing them yourself, keep in mind that the height of the lettering directly corresponds to how far away people can read them. If the wind is a concern, we can create perforated banners that will allow the breeze to flow harmlessly through without turning the banner into a massive sail.
Sign Design and Creation in Seattle
If you need help enhancing your customer experience, look no further than McNamara Signs in Seattle. Our expert in-house graphic designers will sit down with you and create the perfect indoor or outdoor sign that can help keep your customers informed and your branding fresh in their minds.
We’ve helped countless Seattle businesses and organizations create the perfect retractable banner for their store or event. To learn more about how McNamara Signs can produce and design your next project, give us a call at (206) 284-0809 or send us an email.