Whether you’re ready or not, the holiday season is here. Retail stores will see an influx of shoppers throughout the months of November and December looking for the perfect gifts for all of the people on their list. Effective signage in a retail business can not only help your customers, it can increase your own profits as well!

Effective Advertising

Getting people into your business or retail store is crucial in getting the sale. Increase your customer traffic by creating added attention to your store with large, attractive signage that will invite the customers in. Draw them in from a distance with effective use of color, shape, material, and size. Encourage people to enter with signage that will make an impact.

Promotional Signage

Holiday season shoppers are now searching for this year’s gifts and chances are, they are willing to stop into a shop they’ve never heard of if that store has catchy signage.  Here at McNamara Signs, we have a wide variety of sign options to that can help you take advantage of every square inch of your store in exciting ways. Floor decals, window displays, blank walls, and display cases can all attract customers toward your products or promos.

Complementary signage can prompt potential customers to purchase or even add-on to their basket. For example, a coffee shop could sell mugs or garnishes right next to their products to encourage people to buy together. Properly placed signage and products can motivate customers to buy more than they originally intended without pressuring them with a hard sell.

We wish you the best of luck with this year’s holiday season and those still to come. Creating a strong marketing strategy can sometimes be as easy as revamping your store’s signage, so be sure to consider McNamara Signs when preparing your business for the shopping season. We are happy to help make the season merry and bright!