The new year is finally here, and now is the perfect time for Seattle businesses to examine their marketing plan for 2020. For some, that means getting rid of their old outdoor signage in favor of a new one with a more modern design, while for others, an eye-catching new vehicle wrap will help drive new business through their front doors.
Updating and adding new signage is very important for the continued success of a brick-and-mortar business. It helps potential customers connect with your brand, and it will complement your online marketing efforts by instilling a sense of cohesiveness and trust.
We want to share with you five great ways that you can market your Seattle business with new signage throughout 2020:
Banners
Banners can help your Seattle business or organization communicate your marketing message in a big way. By their very nature, they’re large and designed to attract attention. You can hang them outside of your shop or advertise an ongoing sale or promotion right over the cash register.
A professionally designed banner is not only quick and easy but affordable as well. They come in a wide variety of colors and materials—including UV-resistant inks and vinyl, which will allow them to stand up to anything mother nature can throw at it.
If you’re hosting a conference, you can have indoor banners created in just about any size imaginable. This will help you make a considerable impact and deliver your message in a visually stunning way.
A-Boards
A-boards are sometimes referred to as sandwich signs, A-frames, or sidewalk signs. No matter what you call them, there’s no denying how effective they are at getting noticed and driving new foot traffic. They’re one of the first things that a pedestrian or driver sees when pulling up to a business.
They offer the business owner a chance to convince people on the street to enter into their shop, café, or restaurant. There’s a wide variety of A-Board options to choose from that will help attract as much attention as possible:
- Magnetic signage
- Chalkboards
- Dry-Erase
- Full color or black and white printing
- Weather and UV-resistant inks and materials
You can also have them constructed out of several durable materials, such as:
- Aluminum
- Plastic
- Coroplast
- Vinyl
- Foam Core
Indoor Signs
Take your indoor signage to the next level with a professionally-designed and installed dimensional sign. These 3D signs look amazing when hanging over the receptionist’s desk and let visitors and customers alike know that they have arrived.
Lobby and office signs, while practical, allow Seattle businesses to stay in compliance with various local laws and help keep the overall branding congruent. Indoor plaques with custom engravings are another great way to improve employee morale and reward the best of the best in your organization.
Vehicle Graphics
A vehicle wrap can help you market your business or organization while parked or on-the-go. Your car, truck, or van will get thousands of daily impressions as local Seattleites gaze upon the visually stunning graphics, colors, and design.
If you’d instead not wrap your entire car, you can always opt for a partial vehicle wrap. McNamara Signs can wrap just the sides, hood, or back of your vehicle to help promote your company and inform everyone of what you do and how to get in contact.
Car magnets are another viable option and are very popular with Seattle real estate agents and contractors. They won’t harm or damage your paint and are easily removable once the day is done. You can also share them amongst vehicles, thereby ensuring that the company car that’s on the road is always promoting your organization.
Company Swag
You can use promotional products in one of several different ways. Golf balls, calendars, and pens can be imprinted with your company logo, website, and social media information and then distributed at conferences or by outside sales reps.
Higher-end company swag is another great way to show appreciation for your best and most loyal customers. Your imagination is the only limit when it comes to one-off and highly unique custom promotional products. We can engrave or print your company logo and contact information on just about anything you can think of!
Your employees can also benefit from custom swag. Whether it’s a sales contest or recognition for a job well done, these types of branded gifts do wonders to help improve employee morale and show everyone that your organization cares and appreciates their workers.
Start the New Year with New Signage!
If your Seattle business or organization is looking for a way to increase sales or promote your products or services, there’s no better way than a brand new custom sign from McNamara Signs.
We have over 20 years of experience helping our clients design, build, and install the perfect signage. Give us a call today at (206) 284-0809 or contact us via our website to learn more about the various design and sign options that we offer!