Could your Seattle small business benefit from improved signage?
Signs are an often-overlooked aspect of running a successful Seattle business. In addition to conveying important information such as hours of operation, signage helps create a rich customer experience that adds value to your brand—and can improve the average order value.
Read on to learn more about the top five essential signs that all Seattle small businesses should have.
Store Hours and Contact Info
When was the last time you checked the accuracy of your store hours and contact info signs? Has any of the following changed:
- Hours of operation
- Phone number
- Email address
- Social media handles
- Holiday hours
- Business website URL
If you’re still using an older display sign you got from the local hardware supply store, consider upgrading to a window graphic. It will provide you with an aesthetically pleasing and modern look that will add value to the customer experience.
Window graphics are also a great way to dress up your boring storefront windows. You can promote current sales, holiday-themed events, or just get your branding out there for all to see. If your store windows suffer from the harsh morning or late afternoon sun rays, you can use perforated window graphics to block out the majority of light.
Parking Signage
The parking spots in the front of your store are the first chance you have to create a good first impression. If your lease provides your store with designated parking areas, consider getting a few “Reserved for Our Customers” parking signs made and installed. It’s always nice pulling up to a business where the closest parking spots are reserved for you.
Suppose the strip mall or commercial area where your business is located is undergoing construction. In that case, you could stand to lose a significant amount of business—despite what the landlord/contractors are telling you. Consider getting temporary parking signs created and installed in key areas of your parking lot. This will help prevent confusion on the parts of those who want to patronize your store.
Regulatory Signage
ADA and other regulatory signage are a must-have for any Seattle small business. Just one violation of the law can result in countless fines. In addition to keeping your company compliant with the various regulations, ADA signs serve a very useful purpose.
They help improve the quality of life of those with disabilities—the more accessible you make your business, the greater the chances of attracting more customers and clients.
If you’re unsure whether your business is in compliance, pick up the phone and give McNamara Signs a call. We’ll go over your current ADA signs and let you know what else you might need.
Outdoor Banners
An outdoor banner is a cost-effective way of getting your marketing message out to a large number of people daily. You can opt for a traditional hanging banner or a retractable banner to promote your services and products. High-quality, vivid inks and materials will help ensure people will take notice.
You can also opt for UV-resistant inks and other weatherproofing options that will allow your banner to stand up to the elements without getting worn or looking faded. At the end of the day, a single person can take down the pop-up banner and move it inside for storage. Cleanup is a cinch—just take a damp rag and wipe away any accumulated dirt or grime.
A-Boards
An A-board enables you to attract the attention of nearby pedestrians without spending a ton of money on permanent signage. Many Seattle small businesses use them in high foot traffic areas. You can choose from various materials such as chalkboard, corkboard, or vinyl, to name just a few.
Thanks to their durable and bottom-heavy construction, an A-board sign can easily withstand the blowing wind, rain, and snow. UV and weather-resistant inks and materials will help ensure that the sandwich sign doesn’t fade away in the Seattle sun.
You can also use an A-board sign to help promote traffic safety and designated parking spaces if your business allows for curbside delivery. When the day is over, the signs are light enough for a single person to fold up and move indoors.
Sign Design and Creation in Seattle
It’s important for small businesses to pay close attention to their indoor and outdoor signage as they can significantly help improve the customer experience and your profits.
If you need help enhancing your customer experience with signage, look no further than McNamara Signs in Seattle.
Our expert in-house graphic designers will sit down with you and create the perfect indoor or outdoor sign for your Seattle small business. To learn more about how McNamara Signs can produce and design your next project, give us a call at (206) 284-0809 or send us an email.