McNamara Signs knows what it takes to capture new customers’ attention. Our signs are handcrafted by our team of experienced designers. We also have an understanding of the psychology of a well-crafted business sign. Here are things to consider when it comes to your new business sign.
Capture Customers’ Attention
A well-crafted sign placed in a noticeable location can draw attention to your business. Business signs let potential customers know that you exist, as well as help customers locate your business, especially in a crowded shopping area. Some studies indicate that as many as 45 percent of first-time customers who visit a business after they noticed the sign. Having a well thought out sign can help you capture business that you might have missed.
Promotional Information
Signs can help you convey short bits of promotional information that can help generate additional sales. Additional signs can tell customers about a special sale you are running, for example, may entice people to stop in on impulse and make a purchase. Our banners and window decals are perfect for promotions.
Brand Awareness
Signs help you introduce and bring attention to your business's brand. People who drive by your business may not immediately stop in, but the constant exposure can implant your business in their memory. For example, if your business features a unique logo or catchy advertising slogan, a sign that illustrates these features can make your business more memorable. McNamara can help you structure the perfect sign for your customer's needs in mind.
Avoiding Confusion & Safety
If you operate in a larger facility, signs can direct customers to where they wish to go and help them avoid confusion. Signs can also alert customers and employees alike to any safety issues they need to be aware of. If your operation is more "self-serve", your customers may need to rely on clearly written signs to prevent any questions or concerns.
If you’re ready to spruce up your old sign or opening a new business, McNamara is ready to help you get started. Contact us today!