There are many opportunities to give away awesome, branded swag to help promote your business or brand. What exactly is swag? It’s free items commonly given away at conferences, events, or even just to help expand a brand name. These items typically have a logo, slogan, or contact info inscribed/printed on them. Think of it as a fancy business card that someone will actually want.
Some swag is considered more useful or desirable, which can equate to a more brand recognition, or success for the business. Often, the most basic branded swag can make the best giveaway. It’s a good idea to provide items people will actually use rather than useless junk that will just get thrown away right after it’s handed to them. Rather than give out “one-size-fits-all” t-shirts or mouse pads that people don’t want or need, here are a couple of ideas to consider for your next public event.
Water Bottle
Whether you’re planning a fun run or a large corporate conference, everyone could use more water in their day. Providing a handy water bottle, reusable or not, can be a huge hit. This option is much more about utility than providing ultra-flashy swag. Printing branded labels for plastic bottles or inscribing a logo onto a nicer metal bottle will ensure that your business is not only remembered, but appreciated.
Candy/Mints
Everyone loves free candy! And mints go a long way when you’re spending the day networking with people. Slap a sticker with your name on it or go the extra mile and create a custom label for some nice chocolates and you will be the hit of the event.
Portable Phone Charger
What’s worse than being stuck at an event with a low phone battery? Be the hero and provide an easy to use and carry rechargeable phone charger. These have become more common in the last couple of years, for good reason. Whether it’s checking emails, communicating with colleagues, or posting on social media, attendees are probably using their phones more than usual and often won’t have enough battery to last a full day. A rechargeable portable charger is incredibly useful and valued, especially as people rely more and more on their cellphones. Inscribe your contact info on the device and people will be reminded of your business every time they need to charge their phone on the go.
Umbrella
Umbrellas are particularly helpful during the rainy spring season, especially here in Seattle. Providing an umbrella with your logo or slogan printed is sure to get used heading to and from events, which also helps to promote your brand to others outside of the event. Save the day and keep attendees dry and happy!
A solid swag strategy is less about the flash and more about providing real value to those at an event. Step away from traditional swag items like pens and key chains and give the people what they want and need. That way, your business can prove its practicality and forward-thinking approach at the same time.
We can definitely help with any of your brand’s swag needs. Give us a call today at 206.284.0809 and we would be happy to discuss some potential options for your business’ next event.