Now that summer has officially arrived here in the Pacific Northwest, people are more likely to take advantage of the ideal weather and walk to their favorite restaurant or retail shop. There are some specific considerations when designing a sign to attract foot traffic. Read our tips here:
Make it eye-catching: Use vibrant colors, bold typography, and compelling visuals to grab attention. Your sign should stand out from its surroundings and pique the curiosity of passersby.
Use concise and compelling messaging: Keep your message short and impactful. Use persuasive language or a catchy tagline that quickly communicates the benefits or unique selling points of your business.
Offer an incentive: Include a special offer or promotion on your sign to entice people to visit your establishment. This could be a discount, a limited-time deal, or a freebie that creates a sense of urgency.
Highlight your unique selling points: Identify what sets your business apart from competitors and prominently display those key features or advantages on your sign. Showcase your specialties, exceptional service, or exclusive products to attract interest.
Emphasize benefits: Instead of just listing the features of your business, focus on the benefits customers will receive. Explain how your product or service can solve a problem or improve their lives. This helps establish a connection and encourages them to step inside.
Incorporate directional cues: If your goal is to direct foot traffic to your establishment, use arrows or other visual cues on your sign to indicate the direction they should follow. This can be particularly useful in crowded areas or shopping centers.
Consider humor or creativity: Injecting humor or creativity into your sign can make it more memorable and shareable. A clever or amusing message can spark interest and encourage people to take photos and share them on social media, generating additional exposure for your business.
Optimize for readability: Ensure that your sign is easily readable from a distance. Use a clear, legible font, appropriate text size, and high contrast between the text and background. Consider factors such as viewing distance and the height at which the sign will be placed.
Test different variations: Experiment with different designs, layouts, and messaging to see which one attracts the most foot traffic. Conduct A/B testing by displaying different signs at different times or locations and track the results to determine the most effective design.
Regularly maintain and update your signage: Weathering, fading, or outdated information on your sign can give a negative impression of your business. Regularly inspect and maintain your signage, ensuring it remains in good condition. Update your sign periodically to reflect any changes in your business or to incorporate seasonal themes.
By applying these tips, you can create signage that captures attention, entices foot traffic, and effectively promotes your business to potential customers. Contact us today for help creating your next business sign!